A business, be it small or large scale, uses a variety of software to get things done. The various key operations and divisions within the business require a range of software and applications to store, analyze, record, and retrieve data as and when required.
Customized software helps businesses integrate all kinds of operations and the application that is required to run these operations.
Microsoft Dynamics 365 is one such software that is capable of handling all areas of a business through a well-designed custom CRM software that lets businesses control the flow of data and information within the company and create stronger customer relationships in the market.
Microsoft D365 | Introduction
Microsoft Dynamics 365 is a patent software developed by Microsoft to cater to the problems and issues faced by small, medium, and large scale businesses when it comes to the flow of information. Every business requires two major applications to run things smoothly: An Enterprise Resource Planning (ERP) software and a Customer Relationship Software (CRM) software.
Two of the software help in the planning resources in the business, allocation of resources, fiscal planning, marketing strategies, customer data, sales data, and HR Planning data.
With custom software such as Microsoft Dynamics 365, it is possible to combine the two major applications ERP and CRM to form the only software that can single-handedly handle all the information and data required in the business and provide useful interpretations.
D365 is a cloud-based suite and can be shared between various units of the businesses to successfully share the data and provide a cost-effective and effortless exchange of information.
CRM and Microsoft D365
Customer Relationship Management or CRM is one of the most important parts of a business. Only with a strong CRM is it possible to forge strong relationships with new and existing clients and customers. CRM software such as Microsoft Dynamics 365 helps in recording and interpreting useful customer-based information and helps in providing a seamless experience for the customers.
To understand what CRM software does in a company, let's take a look at the example – A CRM software such as the Microsoft D365 integrates with key operational areas such as Product Manufacturing, SCM and Logistics, Marketing, etc.
For a client who has placed an order of bulk products, the CRM software collects data from all these key resources to provide the exact quantity, the date, and the details of the product with the delivery time that can be promised to the client.
Based on this key information, the sales personnel can plan the delivery as well as build a strong relationship with the client by meeting deadlines and offering a hassle-free experience. The software then also records the information of the client and can help in reaching out to them from time to time for initiating repeat businesses or for feedback.
Advantages of Dynamics 365
Dynamics 365 is one of the best software in the market and has the following advantages for businesses:
- Integrates all operations under one software – Marketing, Commerce, HR, FO/SCM, Customer Service, Sales, etc.
- Digital transformation for businesses and complete access to information.
- Cloud-based CRM software for easy access and storage of important information and retrieval.
- Helps build a strong customer database – increases customer retention and satisfaction.
- Secure transactions and data handling.
- Boosts and improves employee productivity.
- Provides AI-driven insights for Finance, SCM, Project Automation, and Customer Service.