Technological progress affects many related areas of activity, including such an important and widespread one as design. Nowadays, a static picture is unlikely to surprise and attract the attention of a sophisticated audience, so it has been replaced by graphics in dynamics, which is called motion design.
What is motion design? What are its features?
Motion design (motion design, motion graphics, animation design,) is the process of “revitalizing” static graphics using animation techniques. In simple terms, this is the process of creating animated pictures, which are now in great demand in many areas: in film production, advertising, music video development and other areas of video production.
Motion design should be distinguished from animated video, as the purpose of the former is to give static graphics dynamics for originality and to attract the attention of the audience. And full-fledged animation allows you to create whole stories with a complete plot: plot, climax, denouement.
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Where is motion design used now?
Animation design is in high demand these days in many areas, including:
- The film industry – the creation of animated graphics for introductory screensavers (openings) and titles for films, as well as teasers, trailers and other related video content.
- Television – design of screensavers and other animated elements of TV programs (captions, subtitles, etc.).
- Advertising and Marketing – motion design is widely used in promotional video content, including traditional commercials, promotional videos, viral videos, native ads, etc.
- Video production in general – from music videos and videos for YouTube bloggers to informational and educational projects (reviews, instructions, tutorials, etc.).
- Entertainment – motion graphics are extremely relevant for computer games and other types of entertainment video content (streaming, etc.).
- Business motion design allows you to create interesting and original presentations, presentation videos, infographics and other similar content to present goods or services.
It's important to highlight web design on this list, as the field is rapidly evolving.
Motion Graphics' Most Important Web Design Functions
It is one of the most often used animation styles in web design. When users hover over a user interface element, it changes form, color, or makes a sound. This strategy is recommended by forward-thinking graphic design firms to make your website design even more dynamic, fascinating, and eye-catching.
This kind of website animation is useful for drawing the user's attention to certain material or regions of a user interface design. It comes in handy when you need to highlight crucial information in a web page's text content, urge users to perform certain activities or encourage users to remain on a website and continue their online journey with your company.
When engaging with a website, this style of web animation enables you to unload the user's attention by concealing certain information on a side panel or at the bottom. The user may readily retrieve it by hovering or clicking on a certain UI element, which magically restores the information.
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The benefits of motion design
It is not for nothing that motion design has gained such high popularity, as it has a set of important advantages. For example, this:
Original and engaging content delivery
Animation graphics radically transforms a static picture, giving it the dynamics of movement. It reveals a whole mini-plot that grabs the audience's attention and keeps it much longer than regular graphics would.
Brevity, clarity, informativeness
Motion design helps visualize complex ideas, concepts, or messages, making them simple and understandable to a wide audience. Well-prepared animation graphics can effectively “pack” a large amount of information in a 5-10-second video.
Fast content delivery
You may provide material to the audience as rapidly as possible by using a competent blend of visual and acoustic elements. Therefore, motion design has proven itself well where time is strictly limited: on television, in the media, the advertising industry, etc.
The combination of different content formats and the use of the latest computer technology makes motion design very versatile and gives it a wide range of possibilities. It can be used in different places and locations: from the screensaver of a movie or TV show to a promotional video for a computer game, a presentation or a website preloader.
Motion design is a technology for turning static graphics into dynamic animated mini-rolls. It helps to visualize information clearly and intelligibly by combining animation and sound.