Call tracking in Google Ads is a sort of conversion tracking that displays how many people called your business after seeing or clicking one of your PPC ads.
How does the tracking work?
The call tracking feature in Google Ads serves two purposes:
- Calls which are made to Google forwarding numbers which also depend upon advertisement design in call extension ads are to be tracked precisely.
- Call monitoring via inserting a unique number on the website design company, where a different number for tracking is assigned to each visitor.
Who uses call tracking for Google Ads?
Each individual who is willing to advertise and generate leads for their business — and hence always have a about their market and its influencers. Are the people who track the google ads and drive such leads.
With addition to Google Ads the other tracking services like CallRail will showcase you the relevant keywords and which of them are generating potential leads. It also provides you with statistics of demographics, locations and the SERP results.
Together this data will assist you in generating leads which will easily be convertible. It will give you cost-effective results and conversions.
Additions with Google Ads Call Tracking
Google Ads also has several other services that operate in tandem with your call analytics, such as:
Forwarding Numbers and Click to Call (CTC)
While many sponsored advertisements route people to websites, Google Ads also has a mobile-friendly function called Click to Call (CTC) that dials a business's phone number when the ad is clicked.
Call extensions can be used to activate CTC in either conventional search advertisements or call-only ads. CTC is recorded by google ads and analytics interface, just like that of PPC campaigns. Now you must be able to see which one of them is generating more potential leads.
Insights from mobile and desktop
Your Google ad analytics can be bifurcated by understanding whether the ad can be seen on a mobile device or a desktop. It gives you a better understanding of your campaigns when it comes to a particular platform or precisely understands the audience.
While viewing the call campaign data, you can click on the option ‘segment’. It displays important data like conversion rates, when the customer lost the interest or click through rates by the type of device.
How to set up Google Ads Call Tracking
Setting up Google Ads call tracking for forwarding numbers is simple: Simply add call extensions to your ad to enable call reporting in Google Ads and Analytics (s). (We go over the process step by step in this blog post.) You'll need to create a phone call conversion action in Ads' ‘Tools > Conversions' menu during setup, which you'll then select when creating your call exclusion.
Setting up Google's dynamic number inserting feature is a little more involved, and it requires a basic understanding of how to edit the source code of your website. (Google provides a step-by-step implementation guide.) As part of this process, you'll need to add a code snippet to all of your website's pages and then edit the code snippet based on the tracking numbers you want to swap in and out.
What restrictions are there on using Google Ads call tracking for PPC?
While Google Ads provides a robust feature set within Google's marketing ecosystem, its call tracking features are limited in some ways.
Most marketers are stymied by the fact that each Google-generated phone number is Google's property and can only be used on Google ads. This means that other search engines, such as Bing and Yahoo, as well as social media platforms such as Facebook, cannot access these tracking numbers.
Google does not yet support CTC for network ads, which implies that image-based ads cannot be used to generate calls. These limitations might provide attribution blind spots, making it more difficult to assess the performance of your campaign or PPC call tracking service plan, as well as the general quality of your prospects and leads.
Call tracking software is an excellent solution for gaining a wholesome view of how PPC ads are causing customers to pick up the phone. When you combine call tracking software with Google Ads, you'll have access to robust data and analytics to help you make decisions the next time you optimize a campaign. You can always book an appointment with us, today or tomorrow. Click the link below to book the appointment.