USER PERSONA [DARTFORD LOGIN]
Table 01: DEMOGRAPHICS
Data points |
Answers |
Name |
Emma Turner |
Age |
32 |
Occupation |
IT Specialist |
Annual income |
$70,000 |
Marital status |
Single |
Family situation |
No children, living with a pet cat |
Location |
Dartford, Kent, UK |
Table 02: USER DESCRIPTION
Emma Turner, 32, is an IT Specialist residing in Dartford, Kent. Single and pet-friendly, she earns $70,000 annually. Emma seeks seamless and secure login solutions to streamline her professional tasks.
Table 03: PSYCHOGRAPHICS
Data points |
Answers |
Personal characteristics |
Tech-savvy, detail-oriented |
Hobbies |
Gaming, hiking, coding |
Interests |
Cybersecurity, new tech trends |
Personal aspirations |
Continuous skill development |
Professional goals |
Career advancement through certifications |
Pains |
Time-consuming logins, security concerns |
Main challenges |
Balancing work and personal interests |
Needs |
Efficient login systems, tech updates |
Dreams |
Establishing herself as a tech expert |
Table 04: SHOPPING BEHAVIORS
Data points |
Answers |
Budget |
Willing to invest in reliable solutions |
Shopping frequency |
Quarterly tech upgrades |
Preferred channels |
Online platforms, tech forums |
Online behavior |
Extensive research before purchasing |
Search terms |
“Secure login solutions,” “IT certifications” |
Preferred brands |
Leading tech security brands |
Triggers |
Positive user reviews, tech advancements |
Barriers |
Complex installation, high costs |