Are you thinking of going into business as a blogger? You may be using a blog as an adjunct to your new business. Your blog itself may be your actual livelihood. In either case, it's a good idea to register your new blog name as a trademark. The steps involved and the benefits can be easily listed and followed.
Your Blog Name Needs to Be Unique
The most crucial thing to ensure as you seek to register your blog name is that it needs to be unique. It also needs to be as simple and evergreen as possible at the same time. So the last thing you want to do is try to cash in on any kind of current trend. If it goes belly up tomorrow, so will your blog name.
You also want to be sure to avoid any accusations of plagiarism or trademark infringement. The best way to do so is to make use of an online trademark name search database. This is the place that you can go to in order to make sure that your proposed blog name is truly unique and that you can save a lot of energy, resources and money in the future.
You can use the database to make sure that the name you want to use is not owned or reserved by anyone else. For example, if “Raleigh Renters” is already taken, you can be “Louisville Leasers” instead. If someone already has a tag like “Loyola Leasers”, it's a sign that you need to choose a different name.
The Process of Registering Your Blog Name
The process of registering your blog’s name as a trademark is fairly simple. It can be described in the following steps:
- Visit the official website of the United States Patent and Trademark Office (USPTO)
- Browse through the database of the Trademark Electronic Search System (TESS)
- Check this database to see if anyone has registered your exact name or a close equivalent in the corresponding category
- Submit your blog name trademark application
- Submit the $300 filing fee for blog name trademark registration
Your Blog Name is Your Brand Identity
It's a good idea to register your blog name as soon as possible. Change is the only constant in the world of business. The blog name that you come up with today may be taken tomorrow unless you act quickly. The sooner you get inspired, the sooner you need to act on that golden idea. This will help you stay ahead of the curve instead of getting crushed by it.
Your brand is a lot more than just the name of your business or your blog. But it all begins with a name that is easily identifiable. You want the name of your blog to be one that sticks in your memory. The easier it is to say and spell, the quicker it will roll off the tongue. Memorability is the key to major influence.
Your Blog Can Be a Valuable Asset
You need to know how long you will be in the same line of work. It may be that you are planning your present business to act as the springboard to a whole new one. If this is the case, you want to work extra hard to build up your blog. This will be an asset whose value will help you gain equity to propel you on your way.
It all begins with the name you choose. You want to pick one that is short, sweet, and to the point. It needs to be snappy and fun to say. The name alone should be enough to bring a smile to someone's face.
Play the Name Game to Win
It will be up to you to do all that you can to choose a name that truly fits your business and its goals. You can use the trademark name database to help you find a name that is unique and evergreen. This will be the name that becomes the first building block of your brand. It needs to be one you can easily live with.