Since its inception, Facebook has been the leader in the pack of all social media platforms. It’s natural that most people with their lives revolving around digital media would like to be a major part of it.
Many people might argue that a Facebook page is anachronistic at this point but that is only due to lack of proper promotion for the same. Many people would like to get more facebook likes for their page, increase other forms of engagement, as well as viewership. However, very few people know how to promote the pages properly.
In this article we will talk briefly about five effective ways to promote your Facebook page. After all, after Facebook, if there is any app that has taken a wide demographic under its wing- it’s this app.
Here’s how you can cross promote content on Instagram-
Instagram Ads are the most effective way to promote any cause, product, or idea on the app. They are highly cost efficient and come in different forms that are easy to customize. To start with, there are photo ads that cost the least and if you make them eye-catching and attractive, you will likely get great responses. Then as the cost increases, you can opt for video ads.
These are pretty much self- explanatory, but always remember that you will only get 60 seconds to lure in your customers. Therefore, put in your best foot. There are also carousel ads which, just as carousel posts, include a series of photos or videos. Stories ads have proven to be one of the most engaging and effective ads on Instagram so far- so we definitely recommend you go for these.
Now, in case you know someone who works in your Facebook niche with a great standing on Instagram, then use their popularity to your leverage. Get as many people you know to talk about your page on Facebook. However, make sure you write them an individual pitch that they send out to their followers.
Collaborations can also be great with influencers and Instagram pages that can act as your sponsors. There are various things that go into creating a perfect collaboration that we have discussed in another article. Further, you can get in touch with your most loyal customers and offer them incentives to talk about your services and your Facebook page on their Instagram.
Call to Actions
Now, of course you will have to make posts, videos, stories, and reels on your Instagram to talk about your Facebook page. However, you have to remember and add a highly effective and encouraging call to action at the end.
In a way, your entire post, video, or post description needs to build towards this call to action. Towards the end, as you ask your viewers to follow your page on Facebook, they should already be thinking about it beforehand. If it’s a caption, keep it short, mention the best highlights of your page, and keep it as conversational as you can.
Now the best part about being present on both Instagram and Facebook is that you can use insights present in both the apps. Instagram insights are fairly accurate and they can tell you a lot about who is engaging with your content, when they are engaging, what location they are from, and so on.
When used properly you can make use of geo-tags, hashtags, and get in touch with the right Instagram communities to boost the number of people who get to hear about your Facebook page.
Now, this is very important. There are a lot of places where you can drop in links to your Facebook page on Instagram. You can add a link to your Facebook page directly on your bio, you can put it in captions, in your reels descriptions, and even in your stories. If possible, ask other people to share the link to your Facebook page as well.
You must have already promoted your content on Facebook through various means. However, if you would like to get better results, then cross promotion should definitely be on your list. We have talked about Instagram here because it carries immense potential in terms of reach and diversity. The points above can actually be applied to most media that allows cross promotion.
However, they work best with Instagram in particular. To conclude, let me add that even if you are very popular on Facebook, you also need to have a large following on Instagram to properly promote content. If you don’t then you could try marketing agencies that let you gain real Instagram likes and other services for a boost. Have another look at the article above and stay tuned for more information.