Marketing is a way of communicating your brand’s message, product or service to an audience. Whether it’s creating brand awareness or boosting sales, you will need a marketing strategy to boost your business.
When I moved to LA, I needed an Internet service for home use. One night I saw a map of the Spectrum service area advertised inside the subway train on my way back from work. Next thing you know, I subscribed to their package by call on Spectrum customer service number. The company was celebrating the successful expansion of its services into different states. They were subtly selling their packages as well. And they got a lead.
To market your business, you will need a strategy. Perhaps some killer marketing techniques that have worked for businesses previously. I have outlined 5 best methods to get started with:
#1: Social Media Marketing
Your business might have a social media presence already. But digital marketing can offer you a much bigger benefit than this.
Facebook, Instagram, and LinkedIn let you create ads that appear on the newsfeed of your target audience. They let you target exactly those customers who would be interested in doing business with you. And that makes lead generation certain.
#2: Guerilla Marketing to Spread the Word
Don’t rely on digital marketing alone. You must think out of the box as well because it’s the key to success. One way of getting noticed by people is to tap onto guerilla marketing.
It’s a creative way of promoting your product, service or brand on the streets. It all depends on what city or location you want to target. It could mean painting a bus stop with the theme of your business or distributing flyers in the street showing your mascot or business logo.
Since you are using the streets and public places to get your message across your audience, you will need permission from the local authorities. It might be a painful and costly process but this type of marketing is very effective.
#3: Promote Via Video Marketing
There is no better way of bringing your products to life than video marketing. After the first Tory Story movie was released, the demand for Buzz Lightyear exceeded 2 million. This shows that when you bring something to life, in other words, create a video clip to promote it, people show more interest in buying it.
So whether it is your products or services, create short video clips. You can also create product tutorials or product views for boosting the credibility of your products. Video is one effective way of luring customers to your doorsteps.
#4: Settle on Press Releases
Along with taking the help of the latest marketing tricks, don’t forget the importance of press releases. They are still important. They are very effective in announcing a new product. It could either be a newspaper press release or an online press release, either way, it will help you spread the word about your brand globally.
A press release is a cost-effective method of creating brand awareness. It is also a way of attracting investors who might be interested in your business.
#5: Tap into Email Marketing
Email marketing is a fundamentally used online marketing strategy for small businesses. When a visitor comes to a website, he never buys instantly unless he already knows you.
A great opportunity to interact with them is to ask for their email. You can use the lead magnet approach to retain customers. As per this approach, you can create personalized campaigns by offering your visitors what they need. You can offer a coupon to those visitors who subscribe to your email list. This way, you are not just encouraging them to make a purchase, but later on, you will be able to share promotional deals with them.
Email marketing has tons of benefits for a business. For instance, it’s an opportunity to reach your audience globally by spending just a few dollars. It is also an immediate medium of communication for building customer relationships, brand name, and credibility. It is also very effective in improving visibility, bring value to your business and help generate more sales.
If it wasn’t for their strategic marketing trick, I wouldn’t have subscribed to one of the Spectrum Internet packages. So, long story short, marketing matters and it matters more than ever in this digital age. Don’t just stick the new methods of advertising, you must also make use of some traditional marketing techniques. Create a hybrid of the two according to your business needs.